Healthcare Quality Week (HQW), brought to you by NAHQ, is a dedicated time to celebrate the profession and raise awareness of the positive impact healthcare quality professionals have in their organizations and communities. Quality has taken center stage and more healthcare professionals are being called upon to do this critical work. The profession of healthcare quality has arrived at the intersection where preparation meets opportunity and healthcare has taken notice. Healthcare quality professionals are no longer the best kept secret in healthcare, so show your pride in what you do and what you care about.